ESA Sloveniija

Government

client

Ministrstvo za gospodarstvo, turizem in šport

services

Strategy

Brand Identity

Creative Direction

Digital Design

Year

2024

disclaimer

This concept was part of a public tender process and was not selected for implementation.

With Slovenia joining the European Space Agency in 2025, the challenge was to create a national identity that could inspire pride at home and recognition abroad. The design unites three symbols — Triglav, orbit, and star — into a single mark that bridges Slovenia’s natural heritage with its cosmic ambitions. A bold typographic system, space-inspired palette, and flexible applications across digital and physical media position Slovenia as a small country with limitless horizons.