Looking to connect more deeply with a new generation, Mladinski center Žalec needed a visual identity that matched its energy and diversity. We developed a brand that feels vibrant, inclusive, and flexible — a system built from playful geometric forms, bold colours, and modern typography. The symbol distills nature, creativity, and community into a set of icons that can live across posters, merch, and digital platforms, making the centre instantly recognisable wherever it appears.